Empowerment Strategies in the Clean and Healthy Behavior (PHBS)

Efforts to the community in the improvement program intended PHBs role of health because health is very pending role in changing the behavior of people clean and healthy lifestyle promotion program PHBS or hygiene promotion is a planned approach to other infectious diseases through the adoption of the amendment to prevent the behavior by public. The program begins with what is known as desired and made the local people and develop a program to that information (Curtis V, et al, 1997, UNICEF and WHO) is based.

PHBS programs should professionally by individuals and groups that have the ability and commitment to public health and understanding of the environment and be in a position to implement the communication, education and convey information accurately and correctly, which by now promoting Health is called to be done. Public health professionals are expected in the promotion of PHBS that can change people's behavior by PHBS life. Health experts have enough stock in time for the development and donated to the community, had to work in it. When realizing PHBS in a planned, timely and necessary understanding of the local situation and the following steps:

a.       one. Follow the people, ideas and behavioral techniques PHBs hygiene promotion program, which prevent a well-planned approach to diarrheal diseases through the adoption of behavior change society widespread. The program starts from what is known, desired, and made public. Planning a hygiene program to promote community on the answers or the questions above, or in collaboration with stakeholders is based, it is for simple messages, developing positive, interesting to be reported by local media such as posters, brochures.

b.      Identify changes in the behavior of people at this stage is the identification of risky behavior through structured observation of his. Thus it can be seen how the new approach to improving hygiene expect such children to avoid environmental contamination.

c.       Motivate behavior change measures memotivikasi human hygiene behavior, including accepting

- Select some behavior changes that are expected to apply

- Find out what the audience perceived the behavior through targeted discussions, interviews and behavioral tests

- Creating the right message that behavioral goals would make a change
- Create a simple message, positive, attractive basis, what your target group
- Designing communication package at this stage could identify changes in behavior, and the message is delivered correctly by combining all of the information that has been collected.

Objectives are not only limited PHBs about hygiene, but it should be more comprehensive, extensive changes to the physical environment, biological environment and socio-cultural environment to be as a healthy environment and changes in health behavior and health Web site. Physical environment, such as personal hygiene, family and community, the availability of clean water, residential area, showers, toilets and washing facilities (MCK) and disposal of garbage and trash. Environmental biotechnology is the flora and fauna. Social and cultural aspects such as knowledge, attitudes and behaviors with respect to the local culture PHBS.